Have you optimized your mobile for websites?
Given the increased usage of internet through mobiles, Google searches give preference to mobile- optimized sites. In fact, the sites that are optimized for mobile devices rank higher than even their desktop counterparts, on Google searches. An important update on these lines, is a concept named “Mobilgeddon”
This new algorithm from Google affects mobile searches in all languages in all corners of the globe. So, are you ready? Is your website mobile-friendly?
1. Reasons for this change
More than 60 percent of all Google searches currently originate from mobile devices. Hence, it is clear that Google aims to capitalize on this traffic and ensure the best possible experience for its users.
In addition to algorithm update, Google has implemented ranking changes based on information from indexed apps of signed-in users. This may have a major impact on how search results are displayed as well as what type of results are displayed. While traditional search results exclusively display websites, future search results could focus on apps and other mobile tools.
However, with search results’ progress, it’s clear that the companies optimize their sites to mobile usage best will earn the most visibility from Google.
2. What exactly are mobile optimized websites?
Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing. Such websites instantly attract users with mobile-specific features such as click-to-call, mapping functions. They feature optimal download speed, as a result of which there is less waiting and more browsing.
3. How to make your site ready?
You don’t have to worry, if your site has already been optimized. If not, you should follow these steps:
- Ensure the mobile version of your site is active and functional. Responsive designs are the most popular, it is necessary to keep a separate hosted mobile version of your site. Google doesn’t have a preference, as long as mobile users’ experience isn’t interrupted.
- Ensure Google’s mobile bots can crawl your site. If Google can’t see it, it may as well not even be there.
- Check each individual page of your site on a mobile device to ensure navigability. Just because your home page is mobile friendly doesn’t mean the rest of your site is.
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